Derek Sivers. How to Call Attention to Your Music

1	Bio
2	Constantly ask, What do they really want?
3	Reach them like you would want to be reached
4	They know nothing about you. Don't assume anything
5	Read about new music. Use the tricks that worked on you
6	Have the confidence to target
7	Proudly exclude some people
8	The Most Expensive Vodka
9	If you target sharp enough, you will own your niche
10	Bad Targeting Example: progressive rocker targeting teenybopper
11	Touch as many of their senses as you can
12	Never use corporate-speak
13	Leave 'em wanting more
14	Imagine a play with 1000 actors on stage
15	Be an extreme version of yourself

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